CKE: Feb. sales fall amid deep discounting

CARPINTERIA Calif. CKE Restaurants Inc., the parent to Carl’s Jr. and Hardee’s, said same-store sales for the four weeks ended Feb. 23 fell 0.6 percent, including a 3.6-percent slide at Carl’s Jr., which it blamed on reduced traffic amid competitor price slashing.

CKE said it would not alter its tactics and that its two chains would continue to focus on higher-quality, premium products with a higher price point.

“We believe our competitors

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.