Chuck E. Cheese's markets beyond the box

Chuck E. Cheese's markets beyond the box

Chain expands advertising reach outside television for greater return

The days of “don’t touch that dial” are waning at Chuck E. Cheese’s, as officials disclosed during their fourth-quarter earnings call that the brand has begun to pull advertising funds from TV commercials and reallocate them to radio and digital advertisements.

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Contact: Desiree Torres [email protected]

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