Chipotle details strategy for a tough 2009

DENVER After hefty prices increases failed to overcome rising costs and falling traffic in its fourth quarter, Chipotle Mexican Grill Inc. said it would hone its marketing message and look to improve its kitchen operations in order to thrive during the difficult economy.

The company, which operates more than 830 fast-casual restaurants, cited troubling economic conditions as it forecast same-store sales gains in the single digits for 2009.


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