Chicken rivals wary about KFC’s ‘grilled’ strategy

Chicken rivals wary about KFC’s ‘grilled’ strategy

As KFC gears up for a major rebranding initiative with the launch of “grilled” chicken next year, some competitors are taking aim at the segment leader and questioning its plan while others say their marketing efforts will continue to stress core brand values.

El Pollo Loco, in its recently launched “May I Fool You?” ad campaign, emphasizes its flame-grilling tradition while satirizing

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.