Chicken chains change execs, branding to compete

Chicken chains change execs, branding to compete

Feathers have been flying in the quick-service chicken sector as two major brands retool under new ownership, a third adjusts to a change in executive leadership and all struggle to compensate for soaring commodity costs and endlessly spiraling gas prices that are keeping consumers at home.

Industry pundits who earlier had forecast that quick-service players could expect to benefit from cash-strapped diners’ trading down from casual-dining brands are having to eat their words as

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