Cheesecake Factory to try value menu

CALABASAS HILLS Calif. Amid negative same-store sales and double-digit drops in profit, The Cheesecake Factory Inc. said this week it would introduce a new value-focused menu, just in time to drive holiday traffic.

Acompany executive did not provide many details on the new offering, which is an add-on to the chain’s well-known, 200-item-plus menu, except to say that it includes dishes at “moderately lower price points” and had been “measurably successful in

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