Checkers, Rally's get new ad agency

TAMPA Fla. Checkers Drive-In Restaurants Inc. has awarded strategic and creative ad duties for its Checkers and Rally’s brands to New York-based ML Rogers.

The first work from the agency, which replaces Amalgamated of New York, will be a new TV campaign scheduled to break this fall. Agency consultant Select Resources International assisted in the creative review, which Checkers chief marketing officer Terri Snyder called an “extremely robust agency review

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