Charley’s Grilled Subs to promote brand's “hot”-ness

COLUMBUS Ohio Charley’s Grilled Subs, a 382-unit chain specializing in Philadelphia-style cheese steaks, plans to shift its marketing strategy to underscore what customers have said they like most about the chain's food: that it's served hot.

In the past, Charley’s highlighted the fact that the food was grilled in front of guests as its point of distinction, said James Pa, who was recently promoted to vice president of brand management from senior director of

Register to view the full article

Register to view this article

TAGS: News
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.