Chain leaders stay on top in brand study

NEW YORK The casual-dining chain Olive Garden, coffee player Dunkin’ Donuts, pizza delivery leader Domino’s, and quick-service giant McDonald’s each topped their respective industry categories for customer loyalty in Brand Keys Inc. latest annual consumer survey.

The survey’s top-ranked brands in the 2009 survey, released this week, were each repeat winners from 2008. In the latest survey, Brand Keys said value — and not just value based on price points — has

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TAGS: Marketing News
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