CARPINTERIA Calif. CKE Restaurants Inc. is testing the sale of its Hardee’s brand biscuits at a Carl’s Jr. location in Southern California.
Andrew Puzder, CKE's chief executive, said Tuesday that the goal is to expand breakfast sales at Carl’s Jr., where hamburgers account for most of morning daypart business. Sister brand Hardee’s, on the other hand, is known for its Southern-style biscuits and attributes about 45 percent of its sales to breakfast.
The biscuits are being tested in a Carl’s Jr. location in Buena Park, Calif., and appear on the menu as “Hardee’s biscuits.”
Adding biscuits to the Carl’s Jr. menu, however, would require the restaurants to add ovens, Puzder noted.
CKE is parent to the 1,195-unit Carl’s Jr. chain, as well as the 1,908-unit Hardee’s.
Contact Lisa Jennings at [email protected].
