Caribou Coffee launches first TV commercial


MINNEAPOLIS To commemorate the debut of a premium line of mocha and hot chocolate drinks, Caribou Coffee has launched its first television commercial, part of an integrated marketing campaign developed by agency Colle + McVoy.

The 30-second spot, which began airing in eight cable TV markets in mid-November, features two insufferable yuppies, depicted by marionette puppets, who get jealous when they see a real person drinking Caribou’s new mocha,

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