Skip navigation

Captain D’s shows off revamp in new ad

NASHVILLE Tenn. Captain D’s Seafood Kitchen is set to break a new TV campaign this fall as part of the 600-unit chain’s reimaging efforts, which began in August 2006.

The campaign, created by o2 ideas of Birmingham, Ala., features a stop-motion commercial showing a seaside artist painting a fish, which then “swims” through crowds of people and ends up on a poster outside a Captain D’s restaurant.

The spot promotes the “all new, surprisingly different Captain D’s Seafood Kitchen,” as the voice-over explains.

The spot initially will air in the Nashville market, where Captain D’s is based.

Captain D’s launched its reimaging initiative last year with a new logo, store redesign and revamped menu.

(Click here to view the ad) 

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish