Buffalo Wild Wings enters late-night battle

MINNEAPOLIS Buffalo Wild Wings is joining the push for late-night business with the launch of “Night Hunger,” a campaign intended to increase sales between 9 p.m. and closing by spotlighting a new menu of shareable items.

The after-dinner crowd accounts for about 15 percent of total sales, according to the chain. The campaign is an effort to encourage more customers to order food while watching games and having drinks during the late-evening hours.

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