Bruster’s ads encourage patrons to indulge

BRIDGEWATER Pa. The 260-unit Bruster’s Real Ice Cream chain has launched a new TV campaign titled “You Deserve It,” designed to give customers permission to treat themselves.

Think Communications Inc. of Pittsburgh created a series of six 15-second spots, which are airing at the start and end of commercial breaks to increase brand awareness and generate customer frequency.

Each commercial features one of Bruster’s core products, including waffle