The breakfast experiment

The breakfast experiment


Craving new ways to start their day, Americans are becoming as experimental at breakfast as they’ve long been at lunch or dinner. The new choices popping up on morning menus range from creative twists on old favorites to entirely new options that consumers may never have envisioned as an option to get them going.

Full Irish Breakfast at The Thirsty Scholar Pub, Somerville, Mass.: A protein punch packed with two eggs — traditionally sunny

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