Brands praise online video’s ad potential

Brands praise online video’s ad potential

The newest piece of creative for Pretzelmaker is a four-minute music video starring an unsigned musician, a 16-year-old hip-hop artist named Goofy Boi. There’s no way a commercial that long could hold a viewer’s attention or be cost-effective on TV. Luckily for Pretzelmaker, it doesn’t have to.

Goofy Boi’s video for the treat chain’s “4 Buck Hook Up” promotion was intended solely for online viewing, either on

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.