NEW YORK Former Olive Garden and Burger King chief Brad Blum is planning to open a New York City restaurant specializing in sausages, asparagus and handcrafted sodas. The concept, Dogmatic Gourmet Sausage System, is based on a sausage cart that operates seasonally in Bleecker Street Park, in the Greenwich Village section of the city.
The announcement of the venture indicates that Blum intends to expand the concept into a national brand.
Blum’s restaurant-operating company, Blum Enterprises LLC, said the restaurant will feature five types of sausage: grass-fed beef, free-range chicken, turkey, pork and lamb. The asparagus spears, another signature of the Dogmatic cart, will be organically grown on farms near the city, according to the company’s announcement.
The sausages and asparagus will be served in artisan rolls that are toasted from the inside out through the use of a heated spike, the statement explained. The process yields a sandwich that sits upright in a vertical configuration and is offered with one of six sauces.
"The first time I visited the Dogmatic cart I knew it was a great idea that needed to be developed and expanded," said Blum, who’s serving as CEO of Blum Enterprises.
The Dogmatic announcement indicated that Blum Enterprises may develop or expand additional restaurant concepts.
The company did not reveal where the prototype Dogmatic would be built.