GOLDEN Colo. Boston Market Corp. on Wednesday launched the $50,000 Fresh Start Sweepstakes, the brand’s first-ever game promotion. Officials of the 530-unit rotisserie chicken chain are hoping the sweepstakes will drive traffic by promoting lower-calorie menu items, $5 favorites menu and family dinner deals to health- and cost-conscious consumers.
Customers can register to win by entering codes from their restaurant receipts in the sweepstakes’ website, www.bostonmarket.com/sweepstakes. Codes also can be obtained at the website. The sweepstakes will continue through April 16.
Although participants do not have to make a purchase to win, Boston Market hopes the promotion will encourage them to visit the stores more often, said spokeswoman Leslie Capstick.
The sweepstakes website also gives visitors the opportunity to instantly win Boston Market gift cards ranging in value from $5 to $50 during the eight-week sweepstakes.
Visitors to the sweepstakes site will see a selection of Boston Market menu items that contain fewer than 550 calories each. The chain also is promoting its 11-item $5 Favorites Menu and offering deals on its family dinners. With the purchase of any family meal, customers can add a whole rotisserie chicken for $1.99 and a side dish for $2.
Boston Market has never offered a sweepstakes promotion in its 24-year history. Chief brand officer Judy Cantrell said February is an ideal time to offer money and prizes and healthy food options.
“Every year, many of us resolve to make a fresh start, but our resolutions to save money, spend more time with family or eat healthier are often broken by the middle of February,” Cantrell said.