Bob Evans launches the BOBurrito

Bob Evans launches the BOBurrito

COLUMBUS Ohio Bob Evans is reaching out to younger diners with an online marketing campaign and a college campus tour centered on its new BOBurrito breakfast item.

Bob Evans Farms Inc., the parent to the 570-unit namesake chain, said Friday the new menu item and marketing campaign were efforts to "introduce a new generation" to the family-dining chain, which has traditionally drawn an older crowd.

The BOBurrito features a flour tortilla

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