NEW YORK BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
The food truck, detailed on a new website, www.goburger.com, offers upscale items, including gourmet burgers, kobe hot dogs and milkshakes. Jimmy Haber, co-owner of BLT Restaurant Group, said on Monday that the debut was a success, and that he anticipates the food truck will help spread the BLT brand around Manhattan.BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
“From my personal point of view, if you look at any commercial truck, you read it and it tells you the name of the company [it represents],” he said. “From my perspective, this is like a rolling billboard that serves food. It’s our pilot truck, but we’re confident it will constantly increase the awareness of our brand.”BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
BLT will announce the location of the truck, which will travel around Manhattan regularly, on its Twitter and Facebook pages.BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
In addition to 5-ounce, grilled Black Angus burgers, Go Burger also will offer turkey burgers, salads, skinny fries and cheese fries. A breakfast frittata featuring maple sausage, egg, bacon and cheddar cheese on an English muffin will be offered until 11 a.m. Beverages include fresh squeezed lemonade and fresh brewed iced tea.BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
The breakfast frittata is $6 and the burgers cost between $4 and $6 for a single and $7 to $9 for a double. Regular Kobe hot dogs are $6, while the footlong version is $10. Both are served with apple coleslaw, pickled jalapenos and spicy German mustard. A Farmer’s salad is $9. The milkshakes, available in chocolate, vanilla, strawberry and coffee, are priced at $4 each.BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
Earlier this month, BLT Restaurant Group launched a contest to rename its BLT Burger restaurants following chef Laurent Tourondel’s departure from the company where he was a partner. At the time, a company spokeswoman said the company planned to open new stores in New York, Los Angeles and Washington, D.C. The company also has teamed up with Rodilio Aglibot, executive chef of Sunda in Chicago, to open a new pan-Asian concept, but no locations have been announced yet.BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
BLT Restaurant Group currently owns and operates 17 restaurants under the BLT Burger, BLT Steak, BLT Fish, BLT Prime and BLT Market brands.BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
Contact Elissa Elan at [email protected]. BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.
BLT Restaurant Group, which operates high-end brands BLT Steak, BLT Fish and BLT Prime, among others, debuted last weekend its first food truck, Go Burger, in New York City.