BK to sell $1 double cheeseburger with coupon

MIAMI Burger King Corp. said Tuesday it would distribute coupons for a $1 double cheeseburger after franchisees reportedly rejected proposals to feature the sandwich at that price on their menus.

The franchisor also said it would focus marketing efforts on its $1 Whopper Jr. sandwich in August and September. During that time, the chain said it would distribute direct-mail coupon books, which include the $1 double cheeseburger offer, to 80 million U.S. households.

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