BK said to be halting NFL sponsorship

MIAMI Burger King has decided not to renew its three-year sponsorship of the National Football League when it expires at the end of this season, according to media reports that a BK spokeswoman would neither confirm nor deny.

Burger King, which became the Official Quick Service Restaurant Sponsor of the NFL in 2005, was unhappy with the lack of local-promotion opportunities as part of the sponsorship, a story on sportsbusinessjournal.com reported.


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