BK rolls out recruitment campaign

MIAMI Burger King Corp. recently launched a multimillion-dollar recruitment campaign to brand itself as an employer of choice.

With the theme “You’re King Material,” the campaign focuses on brand identification and employee engagement by showcasing real employees. The advertisements are featured on such materials as posters, table tents, tray liners, window signs, brochures and application forms.

Burger King reportedly spent $8 million to $11 million on the

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