BK to ratchet up advertising in 2010

MIAMI Burger King Corp. said Thursday it would take advantage of lower U.S. media rates and advertise 20 to 25 percent more next year to highlight new products and value offerings.

The company said the ads would focus on the new menu items made possible by its new batch-broiler equipment, including an extra-thick burger, bone-in-ribs, and grilled fish and chicken sandwiches.

"These high-quality products are expected to disrupt the out-of-home

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