BK experiments with Whopper Bar concept

MIAMI Burger King said it would introduce franchisees to a downsized alternative restaurant concept called the Whopper Bar during their convention in May. Franchisor Burger King Holdings Inc. describes it as hipper and more “interactive,” with features like a display prep area where crewmembers will assemble as many as 10 new types of Whoppers to customers’ specifications as the patrons watch.

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