“Leaves a little bit to be desired.” That’s the verdict that Mike Rotondo remembers most from a fateful run of focus-group testing conducted by Tropical Smoothie Café in early 2008.
“We got rave reviews, [for our smoothies]” Rotondo said, but when the line of questioning turned to food, the chain’s loyal—and surprisingly decorous—customers reported that their desires had been, well, left unattended.
“We thought there was a huge opportunity there,” said Rotondo, vice president of
Register to view the full article
Register to view this article
0 comments
Hide comments
