BEER, WINE & SPIRITS: Saké it to them: Interest is growing in the premium varieties of the Japanese drink

Saké: It’s a drink that everyone knows but few really understand. Which is a shame, since while the market for saké remains relatively small, it is growing at a tremendous pace, and not just in Japanese and sushi restaurants. Importers of premium sakés have been experiencing sales growth for the past decade, and a quick glance at the ever-increasing number of books on the subject will show that interest is mounting at almost the same rate.

So what is saké? Well, let’s start with what