Beef ‘O’ Brady’s to sponsor bowl game

ST. PETERSBURG Fla. Beef ‘O’ Brady’s, the casual-dining chain of more than 260 “family sports pubs,” has spent a significant amount of its marketing budget to be the title sponsor of the St. Petersburg Bowl, with naming rights for the college football game secured for next year.

The game, to take place Saturday at Tropicana Field in St. Petersburg, will be televised nationally on ESPN and will pit the University of Central Florida Knights against the Rutgers

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