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Baja 'Fresh-ens' IT course, hires new manager

Baja 'Fresh-ens' IT course, hires new manager

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Title: manager, information technology, or IT, Baja Fresh Mexican Grill, La Salsa Fresh Mexican Grill, Thousand Oaks, Calif.

Education: bachelor's degree, information systems, California State University at Northridge

Career: IT manager, Rock-Ola Manufacturing Co., jukebox maker in Torrance, Calif.; network and systems infrastructure duties, Orly International Inc., a cosmetics company in Chatsworth, Calif.; freelance systems and network consultant and Web designer

THOUSAND OAKS, Calif - Baja Fresh Mexican Grill, based here, operator of about 145 fast-casual restaurants with that name and franchisor of a similar number, has hired Harry Yu as manager of information technology.

Yu has taken on the same role at Baja Fresh's secondary brand, La Salsa Fresh Mexican Grill, which operates 55 restaurants and franchises another 41 to others.

Anative of Fujian, China, who moved to California at age 19 to study computer sciences, Yu previously worked for jukebox maker Rock-Ola Manufacturing Inc. His new, dual-chain post resulted from the spinoff of Baja Fresh Mexican Grill by Dublin, Ohio-based Wendy’s International Inc. late last year and the divestiture earlier this year of La Salsa Fresh Mexican Grill by CKE Restaurants Inc. of Carpinteria, Calif.

"As we continue to grow our business, add new locations and franchisees, technology is becoming more important to our everyday operations," Baja Fresh president James Walker said. "Harry brings years of expertise to Baja Fresh and La Salsa to run a world-class IT infrastructure and operations and help the company leverage its technology investments to their full potential."

According to Baja Fresh sources, Yu will oversee management of the company's IT infrastructure and organization and aid the firm in expanding the use of technology across the enterprise. He also will make strategic IT investments and help the company leverage its infrastructure to ensure business success, they said.

"Baja Fresh is a world-class organization and has strategic expansion goals requiring a whole new level of reliance on technology and ensuring that IT maps to their business objectives," Yu said. "I am looking forward to combining my passion for technology and business to help Baja Fresh take their IT infrastructure to the next level."

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