Baja Fresh adapts Chipotle order style with ‘speedline’ interactive revamping

THOUSAND OAKS CALIF. Wendy’s, the fast-casual chain is gearing up to hype speed even more while emulating archrival Chipotle Mexican Grill. —As Baja Fresh Mexican Grill promotes more lower-price, quick-service-type items to counter the reputation for sluggishness it had under former owner

Baja Fresh Express, which is expected to grow