Auntie Anne’s signs franchise with Shaq

MILWAUKEE NBA star Shaquille O’Neal has partnered with quick-service franchisee V&J Foods in a deal with Auntie Anne’s to open and run units of the soft-pretzel chain.

Milwaukee-based V&J and Miami-based O’Neal Franchise Group formed VJ & O’Neal Enterprises to open six Auntie Anne’s in the Detroit area by year-end. The group also will acquire eight existing shops in the Buffalo, N.Y. area, according to a report in the Milwaukee Business Journal.


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