Arby's to market via NBC's web-tainment site

ATLANTA Arby's Restaurant Group Inc. has signed a deal with NBC Universal to become sole sponsor of, a new website featuring a collection of NBC's popular comedies.

Arby's said its target is office workers who eat lunch at their desks. It cited a survey it commissioned from Kenyon Research that said nearly 60 percent of workers take lunch breaks at their desks.

Arby's presence on the website will include banner ads, promotions

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