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Arby’s pushes value in new ad spot

ATLANTA Arby’s sandwiches do all the talking in a new TV spot targeting budget-conscious consumers with Arby’s Doublers, a deal that consists of two roast beef sandwiches with cheese for $2 or two chicken sandwiches for $3.

The Doublers are being tested in limited markets. The supporting spot, created by MDC Partners’ Fletcher Martin of Atlanta, features two talking sandwiches, with one sandwich mimicking what the other says. The ad is available

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