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2010 Forecast & Trends: Recalculating value

2010 Forecast & Trends: Recalculating value

With the economic recovery likely to be slow in 2010, value will be top of mind when consumers decide where and what to eat.

But chefs and trend prognosticators expect longer-term factors to be in play as well. Those include a growing appreciation for all things local—from ingredients to cuisines—the continued need for convenience and, above all, good flavor.

Value—Noting that his segment has benefited from customers trading down, Jeff Harvey, president and chief

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TAGS: Technology
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