Opinion: Restaurants can be part of an industry of opportunity

Opinion: Restaurants can be part of an industry of opportunity

Joe Kefauver is managing partner of Align Public Strategies, a full-service public affairs and creative firm that helps corporate brands, governments and nonprofits navigate the outside world and inform their internal decision-making. This article does not necessarily reflect the opinions of the editors or management of Nation’s Restaurant News.  

As a student of history both in vocation and recreation, I am a great believer in the concept of past as prologue. As the saying goes, those who don’t study history are doomed to repeat it. In the restaurant industry, history is the measuring stick by which we assess not only the current health of our businesses, but how we replicate past success going forward. Restaurant operators are fundamentally programmed to study year-to-year, same-store comparisons as a way to measure themselves

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