Wingstop: Digital orders now represent 13% of sales

Wingstop: Digital orders now represent 13% of sales

Online orders boost the chain’s sales in the second quarter

Chicken wings flew out the door at Wingstop Inc. in the second quarter as same-store sales rose 9 percent, fueled in part by growing use of online orders, the company said this week.

Speaking during the company’s earnings call late Thursday, Wingstop executives said that online orders at the 785-unit chain grew to 13 percent of sales in the period ended June 27.

“It’s definitely something we believe has long-term, strategic benefits for the brand,” CEO Charlie Morrison

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