A profitable sweet spot: Snacks

If you’re looking for ways to drive traffic and sales, create a flavorful snack section on the menu.

Sponsored by TABASCO®

Many Americans, particularly millennials, no longer see eating as a breakfast, lunch and dinner occasion. According to Tamara Barnett, vice president of strategic insights for The Hartman Group, snacking is now driven by three primary consumer needs: nourishment, optimization and pleasure. Consumers want to tantalize their taste buds whenever and wherever the urge hits, which explains why they’re seeking out snacks throughout the day and night.

So what types of snacks should you offer? According to research firm Datassential, familiar flavors score well with customers.  When compiling a snacks menu, keep salty, spicy and savory flavors in mind. This is no time to be timid. Consider including consumer favorite shareable and appetizer items such as fried options, Mexican items, mini hot dogs, chicken wings, soups, chili and chips. We’ve searched snack menus around the country for some of the more interesting, flavor-packed snack items. Here’s a look.

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