Taco Bell is testing a new $1 Cravings menu in California that could represent a shift in the quick-service chain’s value offerings.
The quick-service chain is testing the menu in 55 restaurants in the Fresno, Calif., market, and in 37 units in Knoxville, Tenn., Taco Bell vice president of marketing Chris Brandt said Friday. The goal is to offer a value-positioned lineup of savory and sweet “craveable tastes” that consumers seek at Taco Bell.
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