Denny's reprises Baconalia promotion

Denny's reprises Baconalia promotion

New menu items and marketing moves will accompany the second rollout of the popular LTO

Denny’s is reprising its popular Baconalia menu starting Tuesday, with new dishes featuring bacon and a comprehensive marketing push.

When Baconalia first launched in March 2011, items like the Bacon Maple Sundae drove social media buzz, and ultimately sales and traffic, said John Dillon, Denny’s Corp. vice president of brand marketing and product innovation.

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