The largest generation of food consumers has taken their seat at the table. Does your restaurant appeal to Millennial appetites? Join us for "GenerationWhy" and find out what matters to Millennials (and what doesn't) when they dine out.
GenerationWhy is the first and only segmentation study that examines Millennial attitudes about foods and beverages, and how they use social media to express their opinions about health, food products and ingredients. Commissioned by the Corn Refiners Association, the study was conducted by Ipsos and Buzzfeed.
In this free webinar presentation, you'll learn:
- What drives Millennial restaurant selection
- Differing attitudes between parents and non-parents
- Surprising insights into who dines where
- Millennial attitudes toward nutrition information
- Which Millennial segments spend the most (and the least) on dining out
- Who's most likely to use social media to share their views on restaurant brands
If you're seeking to bring more Millennials to your tables, counters or drive-thru, don't miss "GenerationWhy."
SPEAKERS:
- Sara Martens, Vice President, The MSR Group
- Gary De Jesus, Haile Professor of Marketing, Northern Kentucky University & Managing Partner, YBG Ventures