Regional Limited-Service chains focusing on high-quality food and community involvement continued to gain market share from larger, more mature brands in the Latest Year.
Jersey Mike’s Subs was the fastest-growing chain in terms of sales among all Top 100 chains, with 28.6-percent growth in the Latest Year.
The chain continued its “Sub Above” marketing campaign highlighting the quality of its sandwiches, but changed the creative bent slightly to accen
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