The leading seven pizza players in the U.S. managed to get a rise out of domestic systemwide sales during the Latest Year, even as unit growth at home remained generally flat for the segment.
Highly targeted marketing and cutting-edge technology put to use by some of the pizza chains helped lift the Top 100 Pizza segment to an aggregate 4.3 percent increase in sales from the Preceding Year. Total sales tallied $17.4 billion, up from $16.7 billion the Preceding Year.
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