2015 Top 100: 10 key market share takeaways

This is part of Nation’s Restaurant News’ annual Top 100 report, a proprietary census ranking the foodservice industry’s largest restaurant chains and companies by sales and unit data, among other metrics.

In terms of market share, it was not a good year for many large category leaders within the Top 100 universe. McDonald’s, Applebee’s Neighborhood Grill & Bar, Subway and Pizza Hut saw their market share erode in terms of percentage of sales among Top 100 brands, as competing brands made gains within their respective categories.

All of the category leaders have a significantly larger percentage of sales within their segments, and none are in danger of losing their first-place position. But their loss is a gain for smaller brands working to climb the ranks and chip away at the audience of their bigger rivals.

Here are 10 key takeaways in the battle for market share within the Top 100.

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