2014 Top 100: Why Chipotle is the No. 4 fastest-growing chain

2014 Top 100: Why Chipotle is the No. 4 fastest-growing chain

This is part of Nation’s Restaurant News’ annual Top 100 report, a proprietary census ranking the foodservice industry’s largest restaurant chains and companies by sales and unit data, among other metrics.

A leader in the fast-casual space, Chipotle Mexican Grill has stirred up attention in recent years with out-of-the-box marketing of its “better ingredients” philosophy.

It began in 2011 with the short animated film “Back to the Start,” in which a farmer realizes the error of his ways as part of the Big Food industrial machine and returns to local farming. In 2013, another short, “Scarecrow,” depicted a scarecrow’s journey away from process

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TAGS: Fast Casual
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