2013 Top 100: Market share trends

2013 Top 100: Market share trends

This story is part of NRN’s Top 100 special report, a proprietary census ranking the foodservice industry’s largest restaurant chains and companies by sales and unit data, among other metrics.

Gaining market share, whether from traditional segment competitors or such foodservice providers as convenience or grocery stores, is the most important priority for restaurant operators today, especially as businesses face a discerning consumer with limited discretionary income.

The need to battle for each piece of the food dollar has spurred restaurant brands to use a variety of tactics to gain customers and sales. Chains are entering new day-parts, reimaging their restaura

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