Menu, marketing moves elevate Family Dining

Menu, marketing moves elevate Family Dining

This is part of the Nation’s Restaurant News annual Second 100 report, a proprietary ranking of restaurant brands Nos. 101-200 by U.S. systemwide sales and other data. This special report is a companion to the Top 100 report.

Regional Family-Dining chains that broke away from the something-for-everyone diner fare found success in the Second 100 during the Latest Year. 

Menu and marketing innovations such as juice bars, seasonal limited-time offers and call-outs of local products have boosted sales, particularly at smaller chains.

First Watch, which serves breakfast, brunch and lunch, broke into the Second 100 this year at No. 198, with a 19.7-percent increase in systemwide sales. 

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