Buffet brands aim to broaden appeal

Buffet brands aim to broaden appeal

This is part of the Nation’s Restaurant News annual Second 100 report, a proprietary ranking of restaurant brands Nos. 101-200 by U.S. systemwide sales and other data. This special report is a companion to the Top 100 report.

Conventional buffet chains in the Second 100 were thrown into turmoil in the Latest Year, while their competitors with broader salad- and grill-focused menus held their own during another challenging year for the segment.

As a group, the four-chain segment saw aggregate U.S. sales decline 14.6 percent to $781.5 million and closed a net 130 locations, or 29.4 percent of its unit base, to end the Latest Year with 312 domestic units.

Sizzler was the only one of the group

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Contact: Desiree Torres Desiree.Torres@penton.com

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