2015 Second 100: Why Tropical Smoothie Café is the No. 7 fastest-growing chain

2015 Second 100: Why Tropical Smoothie Café is the No. 7 fastest-growing chain

This is part of Nation’s Restaurant News’ annual Second 100 report, a proprietary census ranking restaurant brands Nos. 101-200 by U.S. systemwide sales and other data. This special report focuses on a smaller, more growth-oriented universe than the Top 100 report.

Tropical Smoothie Café saw its domestic systemwide sales grow by 23.2 percent in the most recent year as it opened a net 51 units, giving the chain a total of 411 unites at the end of the year, an increase of 14.2 percent.

The Atlanta-based chain that sells smoothies, sandwiches and salads helps keep its customers interested with limited-time offers every eight weeks. Trend-forward LTOs offered last year included a coconut curry chicken wrap and coconut lime chicken salad, and s

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