2015 Second 100: Distinctive experiences drive growth in Casual Dining

2015 Second 100: Distinctive experiences drive growth in Casual Dining

This is part of Nation’s Restaurant News’ annual Second 100 report, a proprietary census ranking restaurant brands Nos. 101-200 by U.S. systemwide sales and other data. This special report focuses on a smaller, more growth-oriented universe than the Top 100 report.

Sales for the Second 100 Casual-Dining segment nudged upward in the Latest Year, led by brands that offered experiences markedly different from other restaurants in the category.

Aggregate sales for the 40 brands in the segment rose 3.3 percent in the Latest Year to $9.1 billion, up from $8.8 billion in the Preceding Year.

Casual Dining benefited from an economy that improved progressively through 2014, said consultant Malcolm M. Knapp, founder of New York-based Knapp-

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