CMO Tariq Hassan has driven tremendous success with the restaurant company’s influencer strategy, leveraging both celebrities and fans to drive sales and traffic through several campaigns.
Tacos al pastor, or shepherd-style tacos, originated as a variation of Middle Eastern shawarma brought to Mexico by Lebanese immigrants...
The former Bloomin’ executive joins Smalls Sliders as the restaurant company has over 200 units open or under development.
Chipotle’s opening in Kuwait is the first of several planned this year in the Middle East.
Flynn Group and Applebee’s have signed a new agreement for Flynn to open 25 restaurants in the U.S. throughout the next seven years.
Last week, we talked about the tech takeaways from the Restaurant Leadership Conference. Today, executive editor Alicia Kelso is joining us to talk about her takeaways...
What’s power without influence? Meet the 50 marketers and influencers who are redefining power in the American restaurant industry.
Separating that brand’s image from Hardee’s has yielded positive results for both restaurants
Celebrity partnerships and engaging social media emphasize that the restaurant chain offers something for everyone
The Whopper and customizability are hallmarks of the restaurant concept’s branding
